Horseshoe Las Vegas: The Rebrand from Bally’s

The transformation of Bally’s Las Vegas into Horseshoe Las Vegas is a significant milestone for the iconic brand. Officially rebranded in December 2022, Horseshoe Las Vegas aims to blend its rich history with modern luxury and top-tier gaming experiences. The rebrand includes extensive renovations, such as new tables, chairs and a refreshed overall aesthetic to create a more inviting atmosphere.

The Horseshoe brand, deeply rooted in poker history, has brought the World Series of Poker (WSOP) back to its origins. The WSOP, now hosted at both Horseshoe and Paris Las Vegas, promises a grander and more accessible event for players and spectators alike. With 18 poker tables, the remodeled poker room offers a range of games and stakes, complemented by daily tournaments and various promotions.

Notable additions include the WSOP Hall of Fame poker room, Jack Binion’s Steak, and the newly opened M.Y. Asia by renowned chef Martin Yan. These enhancements, along with the upcoming Guy Fieri’s Flavortown Sports Kitchen, ensure that Horseshoe Las Vegas provides a comprehensive entertainment and dining experience.

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